Target Marketing & Farming

Target Marketing involves expertise in locating specific prospects. For example, you may want to target only buyers who are looking for new construction homes or businesses looking to rent commercial properties. One of the strategies of finding new clients is Farming, which means targeting a specific geographic area. You may specialize in a specific neighborhood and become a well known sales associate who knows every home in the area. You may send postcards to every home or business in this neighborhood, sponsor local events, and advertise in local social media groups and platforms. This kind of marketing strategy is called Farming.