Team Advertising

Real estate agents often band together to form "Teams" or "Groups" (e.g., "The Sunshine Team"). This is great for marketing, but it can confuse the public. Customers might think the Team is a separate real estate company, distinct from the actual Brokerage.To prevent this confusion, Florida law allows teams to advertise only if they follow strict rules:You cannot create a "Super Team" made up of agents from different companies. Every single member of the team must be registered with and work for the same broker or brokerage firm. You can't have a team with one agent from Remax and one from Coldwell Banker.Your team name cannot sound like a brokerage company. The public needs to know you are just a group of sales associates, not the owners of the firm.Allowed: You can use terms like "Team" or "Group."Prohibited: You cannot use words that imply you are a standalone entity, such as: Agency, Associates, Brokerage, Company, Corporation (Corp., Inc.), LLC,Realty.When you design your business cards or billboards, you must respect the hierarchy. The Brokerage is the boss, not the Team. The name of the Team or Group in the advertisement cannot be larger (in font size or prominence) than the name of the registered Brokerage. Example: If "Keller Williams" is written in 12-point font, "The Smith Group" cannot be in 24-point font. It must be the same size or smaller.